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Ammara

©

Ammara

2024

About Me

I'm a curious soul who blends a love for science with a passion for storytelling. Whether I’m exploring the intricacies of biology and psychology or getting lost in a good book, my mind is always searching for connections. I find inspiration everywhere—stargazing, wandering through nature, or scribbling down ideas. My curiosity and creativity drive me to discover the beauty and complexity of life, with every experience feeding into the stories I tell and the designs I create.

A bit of

Science Nerd

More of a

Book Worm

Hopeless

Day Dreamer

Nuanced

Scribbler

My Process

01

Discovery and Research

  • Conduct user interviews, market analysis, and competitor research to gain a deep understanding of user needs and business goals. This phase lays the foundation for a user-centered design.

02

Ideation & Prototyping

  • Translate insights into concepts through brainstorming and sketching. Create wireframes and interactive prototypes to visualize potential solutions.

03

Testing & Iteration

  • Perform usability testing to gather feedback. Iterate and refine the design based on user input to ensure the best possible experience.

04

Implementation & Handoff

  • Collaborate with developers, providing detailed design specifications. Monitor the development process to maintain design integrity and ensure seamless execution.

My Experience

UX/UI Designer (Volunteer)

Trainly

07/2024 → Present

UX/UI Designer (Volunteer)

Love2Read

03/2024 → Present

Lead UX Researcher (Volunteer)

The City Tutors

03/2024 → 08/2024

UX Designer (Contract)

Carbon Sustain

04/2024 → 07/2024

Web Designer (Freelance)

Brand Mamba

05/2024 → 07/2024

Product Designer (Apprentice)

Matrimoni

09/2023 → 11/2023

Product Designer (Volunteer)

NatureNexus

07/2023 → 08/2023

Hello!

I design intuitive, impactful digital experiences that solve real user problems. With a background in biology and psychology, I bring a fresh, human-centered approach to crafting smarter, more engaging solutions.

My Design Philosophy

My design philosophy is rooted in empathy and creating intuitive experiences. As Alan Cooper said, "If we want users to like our software, we should design it to behave like a likable person: respectful, generous, and helpful." I strive to ensure that my designs respect users' needs and make interactions smooth, enjoyable, and meaningful.